Privacy Policy
Last Updated: May 5, 2026
1. Introduction
Welcome to Shuffalo ("we," "our," or "us"). This Privacy Policy explains how we collect, use, and protect your information when you use our word puzzle game. We are committed to protecting your privacy and being transparent about our data practices.
2. Information We Collect
Information You Provide:
- We do not require account registration to play
- We do not collect personal information such as name, email, or address
- Game progress and scores are stored locally on your device
Automatically Collected Information:
- Basic analytics data (Google Analytics) to understand game usage and improve performance
- Device information (browser type, screen size, operating system)
- Usage statistics (pages visited, time spent playing, feature usage)
- Microsoft Clarity analytics for user experience optimization
3. How We Use Your Information
We use the collected information to:
- Provide and maintain the Shuffalo game service
- Analyze game performance and player behavior to improve gameplay
- Optimize the game for different devices and screen sizes
- Monitor for technical issues and improve game stability
- Understand which features are most popular with players
4. Third-Party Services
We use the following third-party services:
- Google Analytics: For website analytics and usage statistics
- Microsoft Clarity: For user experience analysis and session recordings
- NitroPay (Snigel Web Services Ltd): Our advertising partner, which serves ads on this site and operates the consent management platform (CMP) used to collect and transmit your GDPR / CCPA preferences. See NitroPay's Privacy Policy and Snigel's Privacy Policy.
- IAB Europe TCF v2.2 & IAB CCPA Compliance Framework: The CMP records your choices into the standardized TC string (GDPR) and US Privacy ("USP") string (CCPA), which are forwarded to ad partners on each ad request.
- Other Advertising Partners: Third-party ad networks integrated through NitroPay may serve advertisements on our site under the consent / opt-out signals captured by the CMP.
These services have their own privacy policies governing the collection and use of your data.
5. Cookies and Local Storage
Shuffalo uses:
- Local browser storage to save your game progress on your device
- Cookies for analytics purposes through our third-party services
- Session cookies for temporary game state management
You can control cookie settings through your browser preferences.
6. Data Security
We implement appropriate security measures to protect your information:
- HTTPS encryption for all data transmission
- Regular security audits of our systems
- Limited access to any data we collect
- No sale or rental of personal information to third parties
7. Children's Privacy
Shuffalo is suitable for all ages. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
8. Your Rights
You have the right to:
- Clear your browser data to remove locally stored game progress
- Disable cookies in your browser (though this may affect game functionality)
- Opt out of analytics tracking through your browser settings
- Contact us with questions about our privacy practices
9. Data Retention
We retain:
- Game data on your device until you clear it
- Anonymous analytics data as per our third-party service policies
- No personal information since we don't collect it
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify users of any material changes by posting the new policy on this page with an updated "Last Updated" date.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email:
[email protected]
12. Your Privacy Choices
Use the controls below to manage how your information is used for advertising. Some controls only appear for users in California or the European Economic Area, because they are powered by signals specific to those regions. If you don't see a control that applies to you, use the email opt-out at the bottom of this section.
California residents — Do Not Sell or Share My Personal Information:
EU / EEA / UK residents — Manage cookie & consent preferences:
All users — email opt-out: If the controls above do not apply to you, or you cannot interact with them (for example, if you use an ad blocker), email [email protected] with the subject line "Privacy Opt-Out" and we will honor the request for your device.
13. California Residents (CCPA / CPRA)
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you the rights described below.
Do Not Sell or Share. Shuffalo does not sell personal information for money. However, our advertising partners may use cookies, device identifiers, and similar technologies for interest-based advertising, which can be considered a "sale" or "sharing" under California law. To opt out, use the Do Not Sell My Personal Information control under "Your Privacy Choices" above. Your choice is recorded via the IAB U.S. Privacy ("USP") signal and forwarded to our ad partners.
IAB CCPA framework notice. As a publisher we participate in the IAB CCPA Compliance Framework via our advertising partner NitroPay. Limited personal information (such as cookie identifiers and IP address) may be transmitted to advertising vendors under the framework's data processing model. To learn more about the framework, visit iabprivacy.com.
Additional rights. You also have the right to know what personal information we have collected, to request deletion or correction, and to limit the use of sensitive personal information. To exercise any of these rights, email [email protected].
14. European Users (GDPR)
If you are located in the European Economic Area, the United Kingdom, or Switzerland, the General Data Protection Regulation (GDPR) and equivalent laws apply.
- Legal bases. We rely on (a) consent for advertising and analytics cookies, collected through our IAB TCF v2.2 consent management platform, and (b) legitimate interests for basic site security and aggregate, non-personal usage stats.
- Your rights. Access, rectification, erasure, restriction, portability, and objection. Email [email protected] to exercise any of them.
- Withdraw or change consent. Use the Manage cookie & consent preferences control under "Your Privacy Choices" above. The CMP dialog will re-open and your new choices take effect immediately for future page loads.